PLR refers to Private Label Rights. It permits customers to legally alter, publish, and sell the material as their own, within licensing limitations.
There is no need to credit the original author of this PLR content. All earnings are entirely yours and you are free to make changes wherever you see appropriate.
The products themselves may vary, but they will almost always be digital. The most apparent and well-known example is the sale of PDF-formatted eBooks. Other forms include video courses, audiobooks, software, and reports.
PLR content can be focused on almost any subject, such as generating money online, dating, fitness, or something else altogether. In any event, the best strategy is to choose a niche that you are interested in, or even better, one in which you have already established yourself as an authority.
Advantages of Private Label Content
The first and most obvious benefit of PLR is that it saves you a lot of time and effort in research and labor if you wish to develop the content yourself.
This essentially means you don’t have to be a wonderful writer who spends weeks or months working on a book. It also means you won’t have to deal with issues like editing the front cover or structuring the layout.
Furthermore, the finished product you buy is likely to be more professional than anything you might design yourself.
That’s because it was planned and built from the ground up by a team of professionals (or individuals) that do this for a living and are well-versed in the market.
This, of course, increases the likelihood that your product will sell and improves your chances of receiving a favorable response from individuals who buy it.
Sure, you could hire expert freelance writers, but that isn’t always an option if you’re on a tight budget. Because you can edit, brand, and personalize the material, you save hundreds of dollars, hours of time, and effort while still receiving high-quality content.
Furthermore, the developer includes a slew of other bonuses to help you promote and sell the product quickly. That means they might supply you with an already done sales page, email marketing messages, and freebies that you can give away with your product.
Another advantage of not having to produce the product yourself is that you will be able to grow much more easily and with considerably less risk.
If you produce a product on your own or outsource it, you will need to invest many hours of your own time or a significant amount of money to have the product made.
What happens if your product is a flop and no one buys it? You will have squandered all of that time, not to mention a great deal of money.
Compare this with selling PLR products. Here, you can make simple changes to the content, and immediately start making sales. The proceeds from that can then be reinvested in two or three new products to quickly and successfully grow your business for tremendous profit.
Similarly, if you buy a PLR product and it doesn’t work out, then you haven’t lost a lot. In most cases, PLR content won’t set you back by a great deal so you can simply start again. Even more significant is the ability to select products that have the potential to sell successfully.
There has never been a more straightforward approach to generate money or one that gives you as the seller a better chance of capitalizing on your initial successes. If done correctly, PLR can ultimately enhance your income with very little time and effort on your part.
PLR Usage Rights
Understanding exactly what your license allows you to do before you even begin to use the content is extremely important. You never want to risk any potential legal issues by utilizing PLR content in a way that goes against the developer’s terms and licensing restrictions.
Before you get started, there are a few different terms you need to familiarize yourself with.
Resell Rights (RR)
You may resell the goods but your buyers do not have the right to resell the product. They only have read-only access.
Master Resell Rights (MRR)
With master resell rights, you are not given the source files for editing purposes. You may resell the product and also pass on resell rights to your customers.
Before attempting to make changes or sell the items, it is important to read the licensing agreement.
Typically, as a private label rights holder, you cannot resell the same items out of the box in the same way that the seller does. If you are unsure of its usage, you should contact the vendor directly.
Public Domain Content
This is material that provides you all of the same rights as PLR content, but with one major difference: you don’t have to pay for it! You must first purchase a license in order to resell or alter someone else’s book or video course.
You are paying for the license rather than the product itself. The license, however, belongs to everyone when it comes to public domain content. People have the right to sell it to you, but you have the right to receive it for free as long as you can find it on your own.
Basically, public domain is material that no one owns — and so everyone possesses. It contains stuff that was published between 1923 and 1963 but has not been renewed or passed on.
It also contains work that belonged to authors who have since died. Although it usually takes ten years for something to enter the public domain.
This implies that if you find an old handbook, there’s no reason you can’t update it with current information and resell it.
Creative Commons License
With creative commons, the creator is more than happy for you to use their material. You can use it for your own creations but you may not be allowed to use it for commercial purposes.
Then again, it might include commercial ventures but require you to give credit to the creator or potentially pay them dividends. Generally, it may be free for you to use as you like but not allow you to change the original.
You should also consider the term fair use. Fair use means that you can use parts of the original product to make a point or provide a review of that product.
This is more of an issue for YouTubers who wish to include film clips in their videos. However, this is not something you need to be concerned about. Essentially, when contemplating the items you wish to sell, you should always search for private label rights.
Making Money with PLR
The key to making money with PLR is to select high-quality content. You then make minor tweaks and modifications to the content, and you end up with a polished, saleable package that your customers would happily purchase.
Whether you’re a blogger, affiliate marketer, business owner, or developer, you require fresh, targeted content that appeals to your audience and advances your brand.
Private label content is one of the easiest ways to produce more content, which translates to more money.
After all, the more information you can provide, the simpler it will be to attract subscribers, leads, and customers. Content powers everything from marketing campaigns, membership sites, to backend systems.
If you can find a high-quality PLR developer offering less than 100 licenses, buy a copy. This will be the greatest license you can obtain, making it far easier to market and rebrand the material.
You want to be sure that your PLR license gives you flexible rights so that you can establish your own pricing and are not confined to certain price restrictions.
If you’re looking for high-quality PLR material that you can rebrand as your own and use to create and grow your email lists, you should check out PLR Monthly.
Ways To Use PLR
When purchasing PLR, you should always have a strategy in place for each package you buy. One of the most common mistakes that both new and experienced marketers make when purchasing PLR content is “stockpiling”.
What occurs is that you wind up buying an excessive amount of PLR at once with no clear plan for how you’ll use or monetize it. The result is a hard drive packed with content you’ll never use. Or, by the time you come up with a strategy, the content is out of date and no longer in demand.
Here are some suggestions for making the most out of your PLR material:
1. Educate your customers, website visitors, and blog subscribers
2. Brand and sell the ebooks as your own
3. Establish yourself as an authority in the niche
4. Create your lists by offering particular elements as bonuses to subscribers
5. Distribute the information through newsletters
6. Create webinars with the material
7. Include affiliate links in your PLR content to generate money through affiliate programs like Clickbank, Shareasale, CJ, eBay, or Amazon.
8. Use videos, slideshows, and PDF files to promote your site on Slideshare, Scribd, DocStoc, and other sites
9. Convert the articles into an eBook and sell it
10. Add it to a similar product that already exits
11. Create a variety of distinct slideshows to put on your sites and/or utilize for promotion in order to increase traffic to your website
12. Turn the PLR into videos, put them on your websites, or for marketing on Vimeo, Youtube, Slideshare, Scribd, etc.
13. Transform the PLR into audio for podcasts
14. Create an entire site with all the content or mix it up to create loads of unique content
15. Produce dozens of special reports
16. Use it on Twitter and Facebook to provide followers with updates or information
17. Give reports or eBooks as a bonus when someone makes a purchase with your affiliate link
18. Use as individual articles on your blog or website. Written content is a key ranking signal in Google
19. Use infographics to promote your sites on social media
20. Use it on your sites to create many posts or long authority posts
21. Use audio voiceover files to create podcasts, or make more videos
22. Use the data to build a paid membership site
23. Use on e-commerce sites for written material
24. Convert your digital product into physical books, MP3’s or DVD’s
25. Use PLR content to build content-rich websites based on a certain niche. Then resell them at a much greater price than you paid for the PLR content. Check out this How To Flip Websites course.
26. Use PLR articles to create a guest post on other niche-related blogs. This not only provides a backlink to your site but also redirects visitors from that blog to yours.
PLR material is not only one of the simplest methods to increase your revenue, but it is also one of the quickest ways to launch a new business, marketing campaign, or test the waters in a new niche.
Begin with a basic plan of action and a specific goal in mind for each PLR bundle you acquire. Keep in mind when selecting your private label material, that the greater the quality of the content, the less work will be involved in altering or refining it.
You should ideally only buy private label material from developers that sell a restricted number of licenses. As a result, you will be one of just a few people who have access to this content. This helps to preserve the product’s value and gives you greater control over distribution while reducing competition.