Pay-Per-Click Is Critical To Your Business. Learn Why!

Pay Per Click
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Whether you’re new to internet marketing or an experienced business owner, if you have no customers, then you have no sales. This is the reason why affiliates, business owners, and webmasters alike attempt to achieve a top position in search engines. Whether it be on a website or a blog, it is essential to have visitors to your service or product.

Visitors are potential customers and you need a good number of visitors just to get one paying customer. This is just a basic rule of internet marketing. Obviously, people cannot buy your offer if they do not see it. And so, you need many people coming to your site and these visitors are called traffic.

How To Get Traffic


One of the most effective methods of establishing sales is by way of pay-per-click traffic from search engines. This traffic is highly targeted because you create the ad based on the keywords that will draw people to your offer.

Each time your ad is clicked, we have to pay a set fee to the search engine. You can expect a rush of traffic to your site very quickly. Depending on the outcome, that fee is well worth it. Let’s say we pay $2.60 for a click, but the click leads to a sale of $150. That means we’ve earned a pretty healthy profit.

Search EnginesGoogle and the other search engines permit you to set a daily spending limit plus the amount you’ll pay for every click. Once your clicks match the limit you’ve set for the day, the search engine discontinues displaying your ad. Until you start seeing a profitable return on your ad campaigns, setting restrictions ensures you stick with a budget that you can comfortably afford.

Make sure your ad is relevant to the product or service that you’re advertising. The main goal of any pay-per-click campaign is to have qualified users click on your ad and perform the desired outcome, such as making a purchase.

What is CTR?


CTR or clickthrough rate can be used to measure how well your keywords and ads are performing. CTR is the number of clicks that your ad achieves divided by the number of times (impressions) your ad is shown. For example, if you had 10 clicks and 200 impressions, your CTR would be 5%.

Why is CTR vital?


CTR is very important because it represents whether or not your ads are applicable to your target audience. A high or low CTR not only dictates ad performance but also affects your search ranking as well.

The better your CTR the higher your ad placement on the search engines.

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What is an ideal CTR?


This is not an easy question to answer. It really depends on a few factors, such as:

  • Your goals
  • Type of industry
  • What keywords you’re bidding on

According to WordStream, the average CTR across all industries for a search ad is 1.91% and 0.35% for a display ad.

Search Ads




Display Ad


Display ad


Surefire Ways To Improve Your CTR





Prior to using this method to get traffic, acquire all the information you can or you might end up investing huge amounts of cash.

Undoubtedly we can all agree, that the recipe to prosperity is obtaining adequate traffic to your offers. Not merely any kind of traffic, but highly targeted traffic. It matters little if someone visits your blog or website if there is absolutely no interest in your offer. You not only want keen visitors, but also those who are prepared to take action.

If you have the funds to sustain paid traffic, make sure to only pay for what is relevant to your offer.

This will guarantee your expenditure will deliver the results you want for your business.

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